Steve Jobs’s Keynote

some wirtting from an present apple staff’s blog
Steve Jobs in Suit

In February of 2001, Steve gave the keynote presentation at the Macworld Expo in Tokyo. I was there to do the demo of the new version of Final Cut Pro. Although not nearly as stressful as preparing for my first keynote demo the month before, I was highly stressed nonetheless.

The Blue Clicker
Steve’s presentations were always technically complex, but designed to seem simple. The stage was always black, the curtains were black, the desk, credenza and demo pedestals were all black. The mechanisms that rolled the demo stations into place, or rise like magic from beneath the stage, were completely hidden, silent and silky smooth. Or so it seemed from the audience’s vantage point.


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